HybridTec: A Data Driven Look At Social Media

HybridTec: A Data-Driven Look At Social Media Impact

The aim

From impressions to audience engagement, we’ve worked on boosting a client’s visibility on LinkedIn by a staggering 500%.

We developed a bold Q1 strategy rooted in storytelling, inclusivity, and thought leadership – and it paid off.

Here’s what we did:

We were tasked by our client HybridTec to improve their social media presence on LinkedIn to enhance their brand awareness and industry authority.

To align with their overarching brand goals, our social media team worked on a quarterly strategy focusing on key areas: Company culture, humanising the brand and offering insights into courses available.

One of the core elements of what we aim to deliver is full-spectrum storytelling which is further supported by humanising the brand.

We pride ourselves on showing the people behind the brand, otherwise, it’s just another corporate business.

But people want personality. They want to see inside the business. They want a true authentic connection.

That’s why we get stuck in and become an extension of the team to show the people running the works.

Here’s a snapshot of what we’ve achieved:

A deeper look into the content we’ve worked on during Q1 to boost engagement on our client’s social media platforms:

Delivered docu-series on topical and relevant national days campaigns, including Apprenticeship Week, International Women’s Day and Women in Construction Week.

We shared success stories, capturing the inclusive nature of HybridTec by showcasing all ages and abilities to reflect the brand’s core values.

A deep dive into the behind-the-scenes through day-in-the-life content, which was written and captured on video to show the HybridTec journey while building a connection with the audience.

Thought Leadership – Used the platform to debunk myths relating to apprenticeships by providing information and shifting perspective to position the founder as an expert in the field.

We’re now working with HybridTec to scale this success throughout 2025, focusing on video storytelling and industry commentary.

These results show how strategic storytelling can drive powerful change on social media.

Whether you’re building a brand from scratch or looking to build deeper audience trust, showing the people behind the brand matters more than ever.

Curious how your brand could do the same? Drop us a line – we’d love to chat!