Leadership profiling drives LinkedIn growth for Eco Green Group

When business leaders show up on LinkedIn with a clear personal brand, the results speak for themselves:

An increase of 1,220% impressions, plus 2,400% engagement.

That’s the power of strategic leadership profiling and thought leadership content.

One of the services we offer at PR by Whitney is leadership profiling, which is a key offering to enhancing and humanising the brand of key individuals within a company.

In the world of ever-developing technology, such as AI, automation and endless content, there’s one thing that will stand out from the rest of the competition – yourself.

It’s the age-old saying that “people connect with people”, and today, it’s more important than ever before.

When scrolling through social media, potential customers and business leaders aren’t just looking at the brand page; they’re looking for those who work within the company.

They want to learn about the story. They want to see the person behind the role. They want to connect with people.

This is exactly what we’ve done for our client, Eco Green Group.

We worked together with four leaders within the company to discuss how we can develop their online presence to not only promote themselves but also raise wider awareness of Eco Green Group, such as their landmark projects and key business milestones.

Here's a breakdown of what we did to begin with:

An in-depth questionnaire for each director to fill out regarding their job role, career and personal goals, as well as what they would like to be known for on their LinkedIn platform

Organised a discovery call with each director to understand more about their personality, to learn their unique quirks and qualities which make them stand out from the crowd

Identified four brand pillars unique to each leader to cover all aspects of themselves

Drafted posts with the leaders to ensure the correct tone of voice and style

Scheduled monthly catch-up calls with each leader going forward to review posts and ensure we’re maintaining the right use of tone and language

The start of LinkedIn platforming:

Our initial goal was to reintroduce the leaders to their existing audience and platform.

Instead of posting everything at once, we developed a strategic format that first focused on the human side through storytelling.

Once we re-established that personal connection, we gradually transitioned to showcasing them as industry leaders through expert commentary and thought leadership.

This also further enhances wider awareness of Eco Green Group as a brand, by highlighting key projects such as Millennium Bridge House and Rhodes Way, positioning the company as a leading force in sustainable development and innovative construction solutions.

The result? A clear, consistent leadership presence that not only boosts individual credibility but also reinforces Eco Green Group’s brand authority in the industry.

90-day data period

After an initial period of 90 days of posting, we analysed LinkedIn statistics to monitor engagements, impressions and the type of new followers.

From one director within the company, here’s a snapshot of what we achieved on their page via leadership profiling:

These results suggest that a consistent posting strategy centred on leadership content, as well as compelling storytelling, can substantially increase reach and engage relevant industry followers.

This approach helped reestablish the director’s presence within their existing network while expanding their visibility among the target audience.

If you’re looking to strengthen your leadership presence and connect with the right audience, a strategic approach to personal branding can make all the difference.

Get in touch to explore how leadership profiling can help you!

Ready to be the leader everyone is talking about?

We want to get you and your business in the spotlight. Get in touch with the team, and let’s make you the face of your industry.