The A.I. driven corporate speak, the jargon and Em-Dashes that plague Businesses’ written content is simply not an issue for most visual content. Off-putting ‘Chat-GPT speak’ tends to organically fall away when people find themselves in front of a camera.
People connect to faces; a block of text, no matter how well I punctuate it, will not resonate half as much as someone talking honestly and knowledgeably to the camera. Voices engage and build trust – there’s an immediacy of connection in visual content which blogs (like this one…) simply cannot match.
Behind the scenes footage, recorded client testimonials, shots of your product in action – these resonate with potential clients. If you need wider social evidence of visual media supplanting the written, you only need to look at newspaper circulation before and after the introduction of television. The crux of the matter is this:
Anyone who’s attended a single script writing class has probably heard this expression.
And, like the expression I’m about to use, it’s a Cliché, but it’s a Cliché for a reason. Smart videography allows companies to demonstrate exactly what it is they do; clients don’t need to fill in the blanks from an ‘About Us’ or a ‘Services’ page on your website. That’s why the role of videography in PR is absolutely vital.
Whilst there is a cost implication of video footage compared with written content, our clients often find that a single shoot can provide material for dozens of posts. Instagram shorts, TikTok vids, attention grabbing quotes or longer interview segments for LinkedIn – a relatively small amount of footage can provide content for months across all your social media platforms.
We’re not blind to market realities. Terms like ‘Resonate…’, and ‘Grows brand trust…’ might appear a little abstract to the accounts team without context.
At PR by Whitney, we’ve found what makes it an easier sell from a budgeting standpoint is that we can accurately break down ROI through a number of account friendly metrics like number of minutes viewed, clickthrough, shares, organic reach. Time and again we’ve demonstrated a video campaign’s effectiveness to clients; we can outline what worked, what doesn’t work and what parts of the business are generating engagement.
Crafting video content that resonates doesn’t always mean booking studio time, lighting and professional audio equipment. It can be as easy as a single camera operator on-site, or even cleverly edited phone footage.
PR by Whitney Williams can provide advice and provide a full suite of videography services giving you a shortcut to a huge asset library of functional videos for use across your digital platforms.
Are you ready to turn your company’s story into something exceptional?
Let’s talk about how video can transform your PR.
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